Ad watchdog has eyes on social media influencers
By Ali Fortescue, Sky News reporter
Social media sells.
From what to wear to exotic holidays, Instagram and Facebook influencers have become a big chunk of the advertising industry.
Brands pay celebrities to post pictures to their thousands, sometimes millions, of followers. But do we always know when something is an advert?
Article source: “https://news.sky.com/story/ad-watchdog-has-eyes-on-social-media-influencers-11604806”